Senior Marketing Partner for Branch Digital Signage


We are seeking a highly motivated, passionate and collaborative individual to join the Merchandising team. As a key member of the Brand team, you will be responsible for developing and executing the digital signage strategy for our retail branch channel. This will include working closely with internal partners and agencies to guide, develop and execute on content strategy, creative design, distribution, segmentation, targeting and measurement.

  • Develop and execute an integrated digital signage strategy.
  • Partner with agencies and vendors to develop messaging, creative executions, tactics and campaigns and that support the delivery of performance results for multiple business lines.
  • Write creative briefs that will bring engaging and meaningful marketing campaigns to life.
  • Manage the creative process including agency kick-off, stakeholder presentations, approvals, production and distribution.
  • Research, size, recommend and implement new digital signage capabilities, including internal communications and rates.
  • Partner with Technology Services and the Project Management Office to define the requirements and optimal network infrastructure to support our digital signage program, leveraging forward-thinking strategic planning to allow for future technological advancements and emerging digital capabilities.
  • Serve as primary liaison with Properties team to plan and execute digital signage programs and rollouts in existing, new and renovated branch locations.
  • Manage vendor contracts and monitor service level agreements, report and escalate issues, and identify areas for continuous improvement.
  • Monitor trends in retail marketing and digital signage; regularly identify opportunities to introduce innovative solutions and enhancements.
  • Collaborate with, engage and influence colleagues at all levels of the organization.
  • Partner with Digital and Social Media teams to identify and adapt content from other Citizens Bank assets into the retail branch to enhance the cross-channel customer experience.
  • Develop digital and print marketing creative that meets all risk, legal and compliance requirements as well as established brand guidelines.
  • Ensure high- quality production and on-time delivery of all digital creative and campaigns.
  • Oversee the annual Merchandising budget.


  • Bachelor's degree in Marketing, Communications, Business Management or equivalent
  • 8-10 years of related digital marketing, digital signage and/or agency experience required
  • Digital creative experience required
  • Print creative experience is a plus
  • Proven ability to design, build, lead and manage new technology-related programs or digital/online capabilities
  • Strong ability to influence and collaborate with internal and external stakeholders, ensuring that brand, channel, product and business priorities are met
  • Strong analytic mind combined with desire to measure programs and achieve business results
  • Detail oriented and comfortable working in a fast paced environment under tight deadlines
  • Proven ability to lead and manage agency relationships
  • Strong project management, organizational and presentation skills

Hours & Work Schedule

Hours per Week: 40

Work Schedule: Monday - Friday

Why Work with Us

At Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth.

Equal Employment Opportunity

It is the policy of Citizens Bank and Citizens Securities, Inc. to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status, marital or domestic partner status, or any other category protected by federal, state and/or local laws.

Equal Opportunity & Affirmative Action Employer Disabled/Veteran

Citizens Bank is a brand name of Citizens Bank, N.A. and each of its respective subsidiaries, and Citizens Bank of Pennsylvania.


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