Digital Marketing and Sales Manager


The Digital Marketing and Sales Manager for Consumer Lending is responsible for developing a differentiated, world class, online sales experience. This position will be responsible for the digital sales strategy, and will work closely with internal and external partners on planning and executing against an aggressive sales plan, including the delivery of digital application and customer experience enhancements.

Primary responsibilities include:

Researching, analyzing, and executing tactics and strategies to increase online application start and completion rates, driving current customer cross sell and 'new to bank' customer acquisition
Partnering with Digital Marketing to drive online sales demand and developing a seamless transition from research and consideration to application starts
Leading large multi-department projects designed to provide an optimal online sales and research experience
Developing and maintaining online sales plans/forecasts, breakeven analysis, and channel performance metrics
Managing online testing and optimization in this space
Maximizing cost effective acquisition strategies within budget guidelines and profit goals
Performing competitive analysis, monitor competitive activity and react to online trends and create annual digital strategy roadmap
Performing project requirements gathering and definition through consultation with subject matter experts
Collaborating with external digital agency partners on a regular basis
Participating in business case development, writing, and delivery as well as ROI-projections
Presenting to senior leaders
Providing creative evaluation and adherence to brand standards/style guide maintenance
Supporting digital promotion and cross-sell strategies


Required Skills/Experience:

  • 5-7 years experience in digital sales and marketing
  • Strong digital project management skills and the ability work in fast paced environment with competing priorities.
  • Strong leadership and relationship building skills
  • Meticulously detail oriented
  • Organized, controlled, engaged, polished meeting management
  • Persistent follow-through in project management
  • Expandable capacity / excellent time management skills / ability to multi-task in fast-paced environment
  • Strong written and oral communication skills
  • Ability to drive to show results that prove ROI to achieve greater funding
  • User experience testing and optimization skills
  • Working knowledge of Microsoft Office software applications Word, Excel, PowerPoint
  • Above-average web knowledge/skills
  • Experience with digital marketing tactics and tools.
Preferred Skills/Experience:
  • Experience with Student Lending products
  • Adobe web analytics
  • Content management system experience and understanding
  • Familiarization with digital technology and some HTML

Bachelors degree required; BA in Marketing or eCommerce preferred

Hours & Work Schedule

Hours per Week: 40

Work Schedule: Monday - Friday, 8:00am - 5:00pm

Why Work with Us

At Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth.

Equal Employment Opportunity

It is the policy of Citizens Bank and Citizens Securities, Inc. to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status, marital or domestic partner status, or any other category protected by federal, state and/or local laws.

Equal Opportunity & Affirmative Action Employer Disabled/Veteran

Citizens Bank is a brand name of Citizens Bank, N.A. and each of its respective subsidiaries, and Citizens Bank of Pennsylvania.


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